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Santa’s Business Model


Motivational speaker Jim Carroll says those looking for insights from a true master of leadership, creativity, and innovation should look no further than Santa Claus.



Here’s what we can learn from Old Saint Nick:

  1. He’s aware. He sees you when you’re sleeping. He knows when you’re awake. For goodness sake!
  2. He’s organized. He’s got a list. He checks it twice.
  3. He has an unblemished reputation for “delivering on the promise” and delighting the customer. With a firm deadline to hit (December 24th) there is no margin for error.
  4. He knows exactly what the customer wants. He received and read your letter. He excels at keeping up with constantly changing customer demands.
  5. He’s not afraid of hiring those who are different: Rudolph. Red Nosed. Reindeer. Enough said.
  6. He inspires his staff with a singular mission. They fulfill their duty with passion. They wear cool hats to remind them they’re on a team. They sing while they work.
  7. He has integrity as a core virtue. His leadership core is based on knowing who’s naughty and who’s nice.

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